One thing that is really interesting about my day job is culture.
I’m a big reader because I believe it allows me to learn from people who are smarter than me and have “been there, done that.” If you read enough business books, it becomes extremely clear there is a pattern regarding business success.
It’s also a famous quote: culture eats strategy for lunch.
I’ve always firmly believed that to be the case, but I didn’t really have a concrete example to point to as an illustration of my belief.
Well, now I do.
My day job is at a startup. There is traction and some real talent at the startup. We talk about all the time about how our culture is “great” and “the kind of place people want to work at.”
But, it’s typically lower-level employees who make that claim. The Executive team wouldn’t agree. The culture is horrible.
There are side conversations going on constantly, including several yesterday, about how unhappy they are. They don’t feel a unified direction. They don’t feel empowered to speak up. They know they’ll be belittled if they do speak up.
They’re all looking for an exit.
Here’s the crazy thing though: these are incredibly talented people. Between them, they’ve helped to build companies to more than a billion dollars in total.
But, it won’t happen here at all based on what the culture is like.
Leaving a high-paying job in consulting was a difficult choice, but I made that choice to learn how to grow a business. My biggest learning, which really landed home today, is that you need to prioritize culture above all else.
I want to take that lesson with me when I start my own business. I don’t know when that will be, what that will look like (I’m still in Job + Side Hustle phase), but I know I’ll have employees who work for me.
And I want it to be the best job of their life, with the best culture they’ve ever seen.
What I did yesterday to make $10K a day at 30
The current phase of the plan
I’m in Phase #1: The Job & Side Hustle Phase. You can read more about the phases and my plan to get to $10K/a day at 30 here.
Wake up & sleep:
I went to bed at 11:15pm and woke up at 7:13 for a total of 7 hours and 13 minutes of sleep. That’s been about normal with what I’ve been doing during COVID.
I’m still at a low recovery on the Whoop, today at just 35%. I believe it, because I feel sore and tired, but it’s really emphasizing for me just how poor my body is. I think this is a COVID impact, but I don’t know for sure.
I walked around the apartment for an hour yesterday to get some steps. I was listening to a speech Neil Patel gave on scaling a business in the pro=cess.
Diet was very simple. I had morning coffee while reading my morning rituals and doing the real estate scrolls. I had a huge smoothie with berries, greek yogurt, and almond milk for lunch, then curry with rice for dinner.
My Day Job
See the lead in for how my day job went!
Investment real estate
I got a call from one of our property managers today. This one isn’t doing super great because we have two vacant units and another tenant who isn’t paying.
They seem more motivated now to get those units rented (since I told them the building was losing money!) Apparently one of the tenants now:
- Is behind ~$200 from January and asked if it could be forgiven
- Has a friend who wants to rent one of the vacant units for $650
I want that vacant unit rented, at $650, for the next year. That’s $7,800 on the year in rent.
So, I told the property manager to communicate this to the tenant:
- If he can get his friend to move in before the end of the month at $650/month, provided his friend passes the background check and credit check, then I’d forgive his January rent.
I don’t like this as a precedent, and I don’t intend to do this shit moving forward.
However, I need that unit occupied. In my mind, I just paid ~$200 to get $7,800. For now, I’ll take that ROI.
I have two projects going.
I promised the client I’d have good progress done by the end of the year, so I spent ~2-3 hours today on filling out more aspects of the business plan. I don’t need to do a ton of research on this because I already understand the industry, so I’m just filling in the plan with my thoughts
There’s ~2 weeks left in this project.
I had an update call with the firm, so I spent a few hours prepping for the call by laying out my thoughts. This is a very niche market, so I did need to do a bunch of research here though.
I think I crushed the call though and answered exactly what they are looking for. I’m optimistic this will lead to another project for the.
Sourcing new work
I had a lead on a new project, so I submitted a bit on that one
I spent published yesterday’s post!
My fiancee and I had a nice day together. We also had a conversation about getting a car. With a baby coming, we’re going to need the car to help carry the baby around!
Nothing misc done today; it was a pretty straight forward day.
Rescue Time Daily Screenshot
I invested in Rescue Time, to help me understand where I’m spending my time vs. not, and how much time I’m working. It looks like a touch more than 9 hours yesterday, with an emphasis on Google Docs for my two clients.
What I made today
Rental Income: $33
Affiliate: Not doing yet
Micro-SAAS: Not doing yet
Hotels: Not doing yet
Dividend Income: Not doing yet
Today’s pro-rated amount of monthly expenses
Once I pay off my debt, I’ll break out expenses into a line by line as well.
My plan for tomorrow
Tomorrow is Saturday and I promised my fiancee I wouldn’t work. I hate working when she’s around because I’d much prefer to spend my time with her
About the Author & The $0-$10K/Day Case Study
Dean’s goal is to create $10,000/day in passive income through entrepreneurship. Too many people write “success porn” that skates over the struggles many face in entrepreneurship. His goal is to create something real that highlights the lack of sleep, disappointment from family, and setbacks you really face in entrepreneurship.
To read more about how this case study is set up, check out the ground rules here.
The hope is that this series of posts will inspire someone else out there to make their entrepreneurship dreams happen.
Dean Woods is currently an executive by day and a bootstrapped micro-startup CEO by night. Prior to working in startups, Dean was a management consultant. Dean graduated with honors from The Wharton School.