One thing that is on my mind a lot is the concept between offense and defense.
I think “offense” is aggressive. You are out there trying to score and win the game. Defense is different though. In defense, you are taking what the offense gives you and are just rolling with the punches.
In life, most people live “defense” life. They take what life gives them: they go to school, they go to work, they retire (hopefully), and then that’s that.
There’s no offense there. Almost by definition, they’re taking what life is giving them and just rolling with it. By playing defense, very few people “score” and live the life they want.
That’s because scoring is done by offense. Living an offensive life is what allows you to “score” and live the life you want.
By definition, this case study is an extremely offensive move. I’m working a full-time job right now and doing everything I can to work on the side in order to reach my goal of $10K/day at 30.
It’s easy for me to say “I’m an offensive player” and just leave it at that.
Yesterday, however, got me thinking.
I was on the god damn phone all day long.
Don’t get my wrong: I love being on the phone with clients. I’m good at selling consulting work and I’m good at talking clients through decks. This is my bread and butter.
But….it’s an extremely defensive move.
It’s me getting a text from clients or prospective that says “I’m calling you” and I have to pick up. It’s good customer service, and I believe good customer service is what leads to success in business.
The problem is, however, I was on the phone all day. I have a to-do list every day for things I need to get done.
I got almost none of them done because I was playing defense on the phone.
Which led to my realization: living an offensive life on a “macro” scale (full-time job and full-time side hustle) is great, but it doesn’t mean shit if I’m living a defensive life on a “micro” scale.
It’s time to get on the offensive.
I haven’t been getting up super early during COVID quarantine because I haven’t felt like I need too. I’m not losing 8 hours at the office each day.
I now need to get up early. That will allow me to get my to-do list done before the day leads to defense.
What I did yesterday to make $10K a day at 30
The current phase of the plan
I’m in Phase #1: The Job & Side Hustle Phase. You can read more about the phases and my plan to get to $10K/a day at 30 here.
Wake up & sleep:
I slept okay, 6 hours and 25 minutes, waking up at 6:09 and going to bed at 11:14.
I was playing defense though and I wast still up at 6am. I need to either wake up earlier or do a better job of making my time effective. Probably both.
Not good enough to I’m going to get to $10K/day. (I wrote that sentence initially as “not good enough if I’m going to get to $10K/day……I had to go back and edit it…. it’s “when” not “if”)
Consistently active. I was on calls all day so I was pacing while on those calls.
Diet was pretty good for quarantine. I had some eggs for breakfast and ramen for dinner.
My Day Job
Probably 5 or 6 video chats.
There is one guy at the office I really like and is great to learn from. He’s a startup pro who has “been there” and “done that.”
Learning from him is why I want to work at a startup. It’s going to be extremely valuable advice to help grow a future business.
Today we talked about validating and proving a business model. Every
Investment real estate
Still haven’t heard from the property manager about the vacant two units. I’ll follow up with her tomorrow
I have a few projects going on now.
I had the call with the contact that I discussed yesterday. As a refresh: I’m a bit apprehensive of this client and how the project is going. I wrote up more detail on this yesterday, but I decided to mention this to my contact. I’d love to keep working with the client for the revenue, but I also don’t want to have him get me in trouble through a bad review.
I think the conversation with the contact went well so I’m optimistic things will be okay here.
Nothing. I’ll follow up in a day or so.
A couple quick ~5-10 minute conversations and some small associated edits, but nothing crazy.
Sourcing new work
I heard back about that pitch that went horribly. They seem still interested, which I think is because of the email I tried to send to save it.
On the other side of things, I had someone reach out and ask to hop on the phone. I did a good job of selling it on the phone and quoted them the price of $2,500 for a week’s worth of work.
I think it will be a busy week, but I can totally make that happen. I’m excited about another one in the bag!
I spent ~30 minutes to publish yesterday’s post. My redesign is almost ready, so I’m very excited about that!
Lots of fiancee time by the time work was over; we got to spend a bunch of time together
Nothing Misc today!
Rescue Time Daily Screenshot
Super not productive day, seen by only a 44/100 and a ton of red. That’s mostly be being on the phone and my computer being extremely not active.
What I made today
Rental Income: $33
My business: $0
Affiliate: Not doing yet
WordPress Maintenance Site: Not doing yet
Micro-SAAS’s: Not doing yet,
Hotels: Not doing yet
Dividend Income: Not doing yet
Today’s pro-rated amount of monthly & yearly expenses
Once I pay off my debt, I’ll break out expenses into a line by line as well.
Today’s Income (pre-tax)
My plan for tomorrow
Tomorrow is Wednesday and I’m going to:
- Do some follow up work for the business plan client
- Call with a real estate client
- Try to finalize that $2,500 project
- Get some rest-I’m tired!
About the Author & The $0-$10K/Day Case Study
Dean’s goal is to create $10,000/day in passive income through entrepreneurship. Too many people write “success porn” that skates over the struggles many face in entrepreneurship. His goal is to create something real that highlights the lack of sleep, disappointment from family, and setbacks you really face in entrepreneurship.
To read more about how this case study is set up, check out the ground rules here.
The hope is that this series of posts will inspire someone else out there to make their entrepreneurship dreams happen.
Dean Woods is currently an executive by day and a bootstrapped micro-startup CEO by night. Prior to working in startups, Dean was a management consultant. Dean graduated with honors from The Wharton School.