The $0-$10K/Day Case Study: Day 170

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Day 170


I’m going to say something controversial.

The attitude that successful people “got lucky” is exceptionally naive.

It also shows that the person saying this has never actually seen a successful person in the making. They see the Ferrari, but they don’t see the work in process.

I am going to be successful. Wildly successful. Retired at 30 making $10,000 a day successful.

I can promise you this isn’t fucking luck. Just look at my day yesterday.

  • I slept ~3 hours with my baby being at home
  • I took my first call at 6am with my client in Australia due to the time zone difference
  • I was on meetings from 8am-1pm straight across two different consulting clients and my full time job. I had to push back when they scheduled meetings in order to make sure I could attend them all
  • I had another client call maybe 3 times yesterday and I wasn’t able to pick up any of time
  • I missed direct calls to my cell from my day job yesterday, including from the CEO and a member of the C suite
  • I didn’t even start on my actual “work” until 5pm, meaning I had a fiancee who had takeen care of the baby all day and I couldn’t sub in to help her then
  • I had a client tell me my computer wouldn’t work for the project I’m working on, meaning I needed to go spend $2,000 on a new laptop that is “sufficient”
  • I didn’t get to respond to two different clients who are looking to hire me
  • I missed the case study post
  • I feel asleep in my desk chair at ~8am
  • I woke up at 2am with an upset and angry baby who needed to be calmed for an hour or two
  • I received text messages from my client at 5am this morning asking me to do things
  • I had the willpower to not eat junk food and instead continue to stay vegan, despite how tired and busy I was
  • I had the willpower to exercise and be healthy, despite being how tired and busy I was

If you look below, I made a good amount of money today.

I made it by working three jobs and killing myself. I’m doing this to build money up so I can invest in income-generating real estate, my businesses, and buying businesses.

Tell me again how I’m getting “lucky.”

I bet you could be “lucky” too if you are willing to spend 5 years in a row doing this.

The reason there aren’t more millionaires is that this life fucking sucks. It’s absolutely stupid to do this life for a year or two. It’s even less smart to do this for a decade.

But, that’s the key point. I’m willing to put myself through shit for a decade to live the life I want.

Don’t criticize wealthy people for being “lucky” because they willingly lived a shit life you weren’t willing to do.

If you say “wealthy people inherit their money”, then you clearly don’t look at any sort data (88% are self-made) or know any wealthy people.

This isn’t luck.

Yesterday there were 1,538 days until I turn 30 and need to make $10K a day passively. Here’s how I spent it in pursuit of that goal

The current phase of the plan

I’m in Phase #3:  The Business Phase.  You can read more about the phases and my plan to get to $10K/a day at 30 here.

I still consult, and I still have a job. I’m looking forward to removing both of those ASAP.

Wake up & sleep:

I talked about the sleep above but it was roughly three hours total. It was a until 2am when the baby woke up and needed some attention, then I had to calm him down and hope him feel better.

For that reason, the recovery was again in the low 20% range.


I did a 30min workout to keep the blood pumping.

Things are extremely difficult, but finding time to continue to stay moving and healthy is beyond important. My energy levels are essentially zero, but without doing something to stay active, my energy levels will be lower than zero and I’ll crash.

Stress levels

Tuesday was a 2/5 stress day, with 1 being the highest. Relatively normal day for me and relatively busy.


Diet was coffee, leftover Thai food and then noodles. All vegan.

It is so easy to grab a bag of potato chips. They make you feel better in the moment and taste way fricken better, but it kills your energy.

Vegan food isn’t great or anything.

But, you need it for energy. I’m beyond low energy right now, so I can’t burn more energy by eating potato chips.

My Day Job

I had two meetings I needed to attend.

I also missed calls from the CEO and C-suite who called me.

As discussed, I’m leaving shortly. The company is slowly imploding and everyone in the leadership team knows it. I think the ~2 most talented people in the company are both leaving in the next 60 days as well.

Investment real estate

Nothing here

CCIO: My business

I had a lot of thoughts here regarding this business late last night while I was walking the little guy.

I’m excited for that, and I’m looking forward to working on this one.

I’ll be essentially swapping out my day job for this business. That will definitely add hours to my life, but it’s the right thing to do.

Side Consulting

I’m slammed.

Data/strategy work

I had a couple calls here. A lot of this work is falling apart, and we only have a week of work left, so I need to figure out how to end this project without an extension.

The team probably needs another ~6 weeks of work to drive this work to completion, but I don’t think it’s going to work. The project isn’t set up for success, so things can and likely will go wrong very quickly.

I don’t want to contribute to a sinking ship; my work here is to deliver value. If it’s not possible to deliver value, then it’s not right for me to continue to stick around.

New huge project

I was on the phone here for ~4 hours or so. I’m taking over a model and it’s without a doubt the most complex model I’ve ever seen in my life, and I’ve built plenty of Excel models alongside VBA developers.

This model is too huge for my computer to actually calculate. My computer literally can’t calculate the model because there are so many things going on in there.

So, I had to buy a new computer.

Sourcing new work

Nothing here. Optimally things stay this way for a while.

$10K/day website

Two daily posts to catch up.


Time with the baby and fiancee!



Rescue Time Daily Screenshot

What I made today

Current Income  Streams

  • Job:  $170
  • Consulting Project: $650
  • Consulting Project: $345

Total:  $1,165

Planned income streams

  • My Business (CCIO)
  • WordPress Maintenance Site
  • Content sites
  • Micro-SAAS’s
  • Acquired businesses

Today’s pro-rated amount of monthly & yearly expenses


Life Expenses: $89.73

  • Rent, utilities, Internet: $63.33
  • Phone Bill: $1.57
  • Heath Insurance: $8.90
  • Ladder Life Insurance: $0.83
  • TrueBill for Budget tracking: $0.10
  • Car: $15

My Startup’s Expenses: $0.16

  • Bluehost Domain name: $0.16

Health Expenses: $12.00

  • Peloton: $3.20
  • Gainful Protein Powder: $1.80
  • Care/of Vitamin pack: $3.00
  • Whoop fitness tracker: $1.00

Productivity Expenses: $2.25

  • SuperHuman to save time on email: $1.00
  • Rescue Time to keep me honest on my productivity: $0.20
  • Fantastical as my main calendar: $0.20
  • Evernote to track everything: $0.27
  • Grammarly to keep my emails looking okay: $0.38
  • BackBlaze to keep my files backed up: $0.20

Consulting Business Expenses: $2,006

  • Gusto to pay myself: $1.50
  • Quickbooks to track expenses: $0.40
  • Google Business Email Account: $0.40
  • Fiverr for virtual support: $0
  • Hiscox business insurance: $4
  • New laptop: $2,000

$10K a day: $12.42

  • Kinsta for hosting: $1.00
  • Bluehost for domain names: $0.03
  • WP Rocket for speed: $0.14
  • Link Whisper for SEO: $0.14
  • Elementor for site design: $0.14
  • Astra for theme: $0.14
  • Rhino Rank for SEO: $10.83

Real Estate Investing: $0.52

  • Legal Zoom Registered Agent (all LLC’s): $0.52

Today’s Income (pre-tax)

Topline of $1,165, spent $2,123, which means….

LOST $958 (pre-tax)

My plan for tomorrow

Tomorrow is Friday, and I need to do:

  • Couple more calls
  • Call the insurance adjuster based on the storm damage
  • Manage two different projects
  • Update some excel work for one of my cliennts

1,537 days until I turn $30. I’m making $10K a day passively by then

Dean Woods

Dean Woods

Dean’s goal is to create $10,000/day in passive income through entrepreneurship. Too many people write “success porn” that skates over the struggles many face in entrepreneurship. His goal is to create something real that highlights the lack of sleep, disappointment from family, and setbacks you really face in entrepreneurship. The hope is that $10K a day swill inspire someone else out there to make their entrepreneurship dreams happen. Dean Woods is side hustling and working a full time job to kickstart his entrepreneurial path. Prior to this life, Dean was a management consultant. Dean graduated with honors from The Wharton School.

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