The $0-$10K/Day Case Study: Day 173

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Day 173


Things are moving.

But, they’re also not moving at the same time.

If you look at my case studies (now close to 200!), you’ll notice something interesting. That is, my days have been relatively consistent for the past year.

Most days for the past year, my life was “boring.” I followed the same general pattern of:

  • Wake up
  • Work my day job
  • Work my second full-time day job with consulting
  • Spend time with family
  • Exercise, sleep, repeat

I’m bored just looking at that. It sounds shockingly boring when you look at it in that lens. It’s days like this that lead people to go to Reddit and do searches like “how can I be retired tomorrow making $10,000 a month in passive income.”

The answer: boring bullshit.

Again, look at that last year. It’s boring. It makes it easy to feel like I’m not doing and not making progress.

Then, you look under the hood and see what I actually have been able to accomplish by doing a consistent, boring day. This past year, I have:

  • Paid off a shit ton of debt used to purchase my fiancee’s engagement ring
  • Along with my fiancee, acquired 13 rental units with another 49 on the way
  • Successfully built a business to >$200K a year
  • Have a clear plan to $10K a day at 30

Those are four huge things to accomplish in a year. The only reason I’ve been able to do so is by being consistent and boring.

Same thing, day after day.

It builds up wealth and builds up equity.

In no time, boring consistency will get to $10K a day.

Yesterday there were 1,531 days until I turn 30 and need to make $10K a day passively. Here’s how I spent it in pursuit of that goal

The current phase of the plan

I’m in Phase #3:  The Business Phase.  You can read more about the phases and my plan to get to $10K/a day at 30 here.

I still consult, and I still have a job. I’m looking forward to removing both of those ASAP.

Wake up & sleep:

Sleep was amazing for a baby around, 8 hours and 56 minutes and a recovery of 81%. It helped make the day extremely productive.


No exercise at all, so day strain was relatively low at 12.8.

Stress levels

Wednesday was a 4/5 stress day, with 1 being the highest. Not too bad here at all.


Diet was coffee, and ordered Indian for lunch and dinner. All vegan.

The combination of ordered food (saving 1hr+ per day in cooking) and vegan food (saving at least some energy) continues to remain a huge game-changer. I don’t think I can go back to not eating this diet, which is a huge pain in the butt because I love wings and pizza and other delicious food to eat while watching college football.

I’m making this sacrifice on the goal of it helping me get to $10K a day at 30. I have to make that sacrifice.

My Day Job

One 30min phone call, but that was it.

I do have a bunch of stuff to do later in the week, so I need to find a way to get this done with as little time as possible.

Investment real estate

Nothing here. I’m hoping there is progress being made with our properties because I haven’t heard from anyone.

Which, honestly, is probably a good thing. But still. I want to make sure things are okay.

CCIO: My business

This is going to be big during Q4 and next year.

Side Consulting

So many meetings.

Data/strategy work

I had a ton of meetings here but not much actual work that needs delivery. For that reason, I just dialed into calls, said my bit when needed, and did other work in the background.

New huge project

This was my focus on the day.

In short, I own a big ass model now for this client. The model is complex, so the client asked me to big a presentation that explains it to people.

These projects are always fun. I once had a manager (who was a fucking idiot outside of this comment) say you need to explain things in a “peanut butter and jelly” manner.

Meaning, you can’t simply describe the process to make a PB&J as grab bread, put on peanut butter and jelly, then eat.

Rather, you need to make it a lot easier for someone to follow if they have no clue what you are talking about. For example:

  • Locate a bread loaf
  • Untwist tie that closes bread loaf
  • Pull out two slides of bread
  • Twist bread loaf closed
  • Place bread slices onto a flat service.
  • Grab a dull knife
  • Grab jar of peanut butter
  • Open jar of peanut butter.
  • etc.

You get the picture.

Most people don’t take the time to create this much detail regarding how to do something. They also don’t see  the need to do so because they’re afraid it might seem too basic or condescending.

In reality, it’s the opposite.

Have you ever been putting together Ikea furniture and gotten frustrated because the instructions aren’t clear?

A good consultant better make things damn obvious.


I mentioned yesterday how one of my clients is unhappy here. I did exactly zero to address it. I’m going to try to do so tomorrow.

The reality is that the two projects above are worth well north of $10,000, each.

This client is $1,000.

I need to make sure he is beyond happy with the work, of course. But, I cannot do that at the expense of the clients that pay my bills.

80-20 is real.

Sourcing new work

Nothing here.

$10K/day website

Daily post


Time with the baby and fiancee.


Watching the DNC last night (that’s not me making a political statement, that’s me staying informed), my fiancee made a great point about Obama’s speech.

He is a master of the pause, which gives his words a ton more gravity.

Pausing like that shows his command of the English language, and the command he has over his audience.


Rescue Time Daily Screenshot

As before, this is underreporting the time I spent working on my other computer. The reality is Mac can’t handle the work I need it to do, so I have to use a Lenovo sometimes for excel

What I made today

Current Income  Streams

  • Job:  $170
  • Consulting Project: $650
  • New big consulting project: $750

Total:  $1,570

Planned income streams

  • My Business (CCIO)
  • WordPress Maintenance Site
  • Content sites
  • Micro-SAAS’s
  • Acquired businesses

Today’s pro-rated amount of monthly & yearly expenses


Life Expenses: $89.73

  • Rent, utilities, Internet: $63.33
  • Phone Bill: $1.57
  • Heath Insurance: $8.90
  • Ladder Life Insurance: $0.83
  • TrueBill for Budget tracking: $0.10
  • Car: $15

My Startup’s Expenses: $0.16

  • Bluehost Domain name: $0.16

Health Expenses: $12.00

  • Peloton: $3.20
  • Gainful Protein Powder: $1.80
  • Care/of Vitamin pack: $3.00
  • Whoop fitness tracker: $1.00

Productivity Expenses: $2.25

  • SuperHuman to save time on email: $1.00
  • Rescue Time to keep me honest on my productivity: $0.20
  • Fantastical as my main calendar: $0.20
  • Evernote to track everything: $0.27
  • Grammarly to keep my emails looking okay: $0.38
  • BackBlaze to keep my files backed up: $0.20

Consulting Business Expenses: $6

  • Gusto to pay myself: $1.50
  • Quickbooks to track expenses: $0.40
  • Google Business Email Account: $0.40
  • Fiverr for virtual support: $0
  • Hiscox business insurance: $4

$10K a day: $1.59

  • Kinsta for hosting: $1.00
  • Bluehost for domain names: $0.03
  • WP Rocket for speed: $0.14
  • Link Whisper for SEO: $0.14
  • Elementor for site design: $0.14
  • Astra for theme: $0.14

Real Estate Investing: $0.52

  • Legal Zoom Registered Agent (all LLC’s): $0.52

Today’s Income (pre-tax)

Topline of $1,570 spent $113, which means….

Made $1458 (pre-tax)

My plan for tomorrow

Tomorrow is Thursday, and I have to:

  • Couple meetings with my existing clients
  • A few slides and some excel work
  • Handover on a model (nothing crazy though)
  • the $10K post

1,530 days until I turn $30. I’m making $10K a day passively by then

Dean Woods

Dean Woods

Dean has started multiple businesses, with two successes to date. Outside of starting businesses, Dean & his wife buy multifamily real estate and will soon start buying businesses. This case study is meant to cover the daily struggles it actually takes to be an entrepreneur & serve as a giant middle finger to the 'gurus' in rented Lamborghinis. Dean is an Alum of Boston Consulting Group and The Wharton School. He and his wife live in Chicago with their children

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